Your GTM stack shouldn't require duct tape.

Fractional RevOps for B2B SaaS. I fix the disconnected tools, inconsistent data, and processes that made sense at headcount 20 and fall apart at 200.

Book a call → Salesforce · HubSpot · Amsterdam, working globally

CRM builds & rescues

Salesforce and HubSpot architecture, migrations, and CPQ — built clean or untangled from years of quick fixes.

Pipeline you can trust

Lead routing, lifecycle definitions, forecasting, and reporting that reflect reality — so nobody argues with the dashboard.

Systems that talk

Integrations across the GTM stack — billing, e-signature, enrichment, dispatch — connected without the Zapier spaghetti.

Recent work

Data infra SaaS

Inherited a spreadsheet and a prayer. Two years later: a real RevOps function — lead scoring, attribution, forecasting leadership trusts.

Fractional Head of RevOps

FinTech startup

Full HubSpot → Salesforce migration — Sales Cloud, Service Cloud, CPQ, Conga Sign — as sole admin. Site rebuild drove 100% MRR growth in a quarter.

Director of RevOps

B2B marketplace

Bidirectional HubSpot↔Salesforce sync, EMEA/AMER round-robin routing, ZoomInfo integration, enablement across SDR, AE, and marketing.

GTM Systems

Field services co.

HubSpot as system of record — custom object architecture, full ERP migration, real-time API to their field dispatch platform.

Systems Architecture

I'm Lucas. Before RevOps, I sold things.

Shoes, phones, wine — which makes me a better ops person than most; I know what it feels like to be on the receiving end of a broken process. Salesforce Certified Administrator, based in Amsterdam, working with Series A–C companies across Europe and around the globe.

Something's broken.
Let's figure out what.